Simple website at a simple cost

Putting a web site together is mysterious to most people.
We do know all about creating web sites and we will guide you through the easy steps to get your web site from idea to online...

Preparation

Before you start you need to have some things sorted out in your own mind:

  • What is the objective of the website?
  • What do you want customers to do after they have viewed your website? How will you measure its success?
  • Who is your target audience? The more tightly defined the better.
  • How do you plan to promote the website? - How will customers know they should go to your website in order to find their solution?
  • What is unique about your business and what sort of image you want to project?

Customer Requirements

The number one thing that customers demand from a website is that it is EASY TO USE. Simplicity & flexibility is the key. Customers want to feel that they are in control of what they see, so use plain & simple language. DO NOT TRY TO BE OVERLY SUBTLE. Your customer doesnít have the time or inclination to try to figure out what you really mean.

Pages

Your Home Page is critical. You have 15 seconds to create a favourable impression. If you donít, it wonít matter how good the rest of your website is, your customer will never see it because they have already gone on to someone else. Your home page must pass the ďWhatís in it for meĒ test. Itís the place where you demonstrate how your customer can BENEFIT from owning your product/service.

You also need to create your image/branding & introduce your UNIQUE SELLING PROPOSITION. Quite a task to get all that into one page Ė thatís why you will need the help of a professional.

All of your other pages should support the overall objective of your website.

Content

People read internet pages much faster than they read pages of printed material so your writing style needs to be simple, in plain punchy language with lots of headings, short paragraphs and bullet points. Use pictures primarily to support the text. Pictures take time to download and so you are generally better to have fewer, but more highly relevant, pictures. Simple is always better.

Promotion

Make sure that your website is an integrated part of your overall marketing strategy - it should support & enhance other marketing efforts, rather than standing alone.Google There needs to be a compelling reason why people should come visit the website and most often they will learn of this reason through other elements of your marketing program.



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Get online

If your interested and ready to get online, then contact us.